Lush cosmetics tackles climate emergency with new ‘pollinators make it possible’ campaig
Lush Cosmetics just launched a new campaign, to educate customers on the critical role pollinators play in the food supply and ecosystem. As well as to draw attention to habitat loss from pollution, the misuse of chemicals, and climate change. These threats to pollinators are contributing to shrinking and shifting pollinators populations, which literally keep food on our plate.
Leading with the key message “Pollinators Make It Possible,” the campaign is developed in partnership with leading conservation, education, and research organization, Pollinator Partnership, to demonstrate the various plants, fruits, vegetables and seeds which rely on pollinators.
“This campaign really illustrates the global impact the world’s tiniest creatures make through their small everyday actions,” said Vicki Wojcik, Science Director at Pollinator Partnership. “Like pollinators, every human has the power to create massive change, through even the most seemingly insignificant action. Pollinators do so much for us, and it’s time we make a difference for them.”
To launch the campaign, Lush emptied its shelves and halted sales at a flagship location, to demonstrate the crucial role pollinators play in the fresh ingredients used in Lush products. And to reveal the stark reality that pollinators impact 100 percent of the products the beauty company makes.
The campaign, which will be hosted across Lush’s 265 shops and online, focuses on the importance of protecting pollinators, which are responsible in some way for one in every three bites of food we eat, and encourages customers to take action, by learning seven tips, accessed by a QR code on take-away seeded paper. The custom seeded paper is a mix of non-invasive plants, including Bird’s Eye, Clarkia, Black Eyed Susan, Catchfly, Snapdragon and Sweet Alyssum, and can be planted to add natural habitat to attract pollinators.
“We’re launching our campaign during the 2022 Pollinator Week, to uplift and support the important work of Pollinator Partnership, at a time when awareness about the impacts of the climate emergency on pollinator populations could not be more critical”, said Carleen Pickard, Ethical Campaigner at Lush Cosmetics. “Between 75 percent and 95 percent of all flowering plants need pollination, giving us fruits, vegetables, seeds and nuts; and these tiny champions need protection.”
In addition to the over 140,000 pieces of non-invasive seeded paper cards, Lush also hosted free seed bomb-making parties in 265 shops, across North America, in June. Between the seeded paper and the events, new habitat for pollinators the size of almost 32 football fields will be created.
DID YOU KNOW?
Between 75-95% of flowering plants need pollinators to thrive.
More than 200,000 species of pollinators are critical to the growth of our food supply.
Pollinators provide pollination services to over 180,000 different plant species and more than 1200 crops.
Pollinators add 217 billion dollars to the global economy.
About Lush Fresh Handmade Cosmetics:
Lush Fresh Handmade Cosmetics are purveyors of good, clean fun.
They offer luxurious and ethical skincare, haircare and bath products, as well as unique gifts filled with fragrant and effective products. 2022 marks Lush’s 27th anniversary of creating innovative cosmetics using fresh fruits and vegetables, the finest essential oils and ingredients which are ethically and sustainably sourced.
About Pollinator Partnership:
Pollinator Partnership’s mission is to promote the health and wellbeing of pollinators, critical to food and ecosystems, through conservation, education, and research.
It manages various programs which focus on pollinator health and provides public and private partners with the tools to get involved. Its partners include local, regional, and national governments; corporations; universities and others who are making exceptional pollinator protection happen across North America and beyond. They have offices across Canada and the United States, visit www.pollinator.org for more information.
Pollinator Partnership Canada is a registered Canadian Charity.