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Regional officials spreading shop local message

DAN CEARNS, Local Journalism Initiative Reporter, for The Standard

DURHAM: Two Durham Region organizations are encouraging people to shop local through a new campaign.

On Monday, November 16th, Durham Tourism, the Durham Region Joint Chambers of Commerce and Boards of Trade launched the #ShopInDurham campaign.

“The goal of the campaign is to spread the message that buying local will have a big impact for small businesses, while encouraging residents to shop local for their holiday gift-giving,” a Region of Durham press release explained.

In order to participate, local consumers are asked to use the hashtag #ShopInDurham in social media posts of pictures and information on their holiday purchases.

“This is an opportunity for consumers to participate in the campaign and enter to win local products and services from Durham-based businesses,” the press release stated. “Follow Durham Tourism on Twitter, Facebook and Instagram, and use #ShopInDurham for your chance to win one of eight grand prizes, including: gift cards to businesses, restaurants and hotels across the region; and free opportunities to safely explore some of the amazing experiences Durham has to offer. Giveaway details will be posted on Durham Tourism’s social media accounts.”

In a statement, Durham Regional Chair John Henry stressed the importance of this program.

“Throughout the COVID-19 pandemic, Durham has continued to show incredible support to our local business community. As the holiday season approaches, I want to encourage residents to continue showing their support by spending their dollars locally. Now, more than ever, we have to support local and ensure our local business community stays Durham Strong.”

For more information on the campaign, visit ShopInDurham.ca.

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