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New Player Assist Program to Help Families Financially Impacted by COVID-19

TEDDY KATZ, Ontario Minor Hockey Association

The Ontario Minor Hockey Association (OMHA) announced a new Player Assist Program, on March 16th. It was presented by Egg Farmers of Ontario, as a new pilot project to help families who may be feeling the pinch because of COVID-19 participate in the game.

The program will eliminate the cost of equipment for 350 hockey families, across 10 minor hockey associations, for players under 7 entering the game. The sets will include skates, shin pads, pants, shoulder pads, elbow pads, a neck guard and helmet.

Local minor hockey associations will apply to be one of the 10 associations for the pilot project based on meeting a number of criteria. The associations will retain the 350 sets of equipment at the hockey season’s conclusion to loan to players in the following years, similar to loaning out a library book.

“Cost is sometimes identified as a barrier for some families to get involved in our great game. We thank our partner, the Egg Farmers of Ontario, for launching this initiative to help hundreds of families for years to come,” said OMHA Executive Director Ian Taylor.

Since 2018-19, the Egg Farmers of the Ontario have supported the OMHA’s Playdowns, where more than 31,000 minor hockey players compete on 6750 teams from January through March. With Playdowns unable to take place this year, the Egg Farmers of Ontario wanted to support OMHA participants in a new way because of the pandemic.

“The pandemic has taken a toll on Canadian families and hit them in the pocketbook. Families are going to have to make some difficult choices, in terms of how they spend their money, going forward. We want to help hundreds of young people around the province enter the game without the barrier of having to purchase equipment,” said Scott Helps, Chair of the Egg Farmers of Ontario.

Learn more about the program on the OMHA website.

GOALIE ASSIST PROGRAM WILL CONTINUE FOR ITS 10TH YEAR The new Player Assist Program is similar to the OMHA’s Goalie Assist Program, which the OMHA has also announced will continue for its 10th year.

That program loans out CCM goalie equipment to associations, allowing 5-7-year-old players to try out the position without the burden of making a full financial commitment.

In the past decade, the program has provided 480 full sets of goalie equipment, with associations retaining the equipment at the end of the season to loan to players in the following years.

This season, there were 156 applications received from OMHA member associations, with 80 sets distributed across the province. “The Goalie Assist program has given hundreds of young players a chance to get between the pipes and to see what it’s like to be a goalie without their families having to make a big financial commitment. We have heard stories about how many of them have fallen in love with the position,” says OMHA Executive Director Ian Taylor.

Each goalie kit is equipped with a set of CCM youth pads, catcher/blocker, stick, chest protector and bag. Catching hands and sticks are available with common left/right combinations.

ABOUT THE OMHA The Ontario Minor Hockey Association, founded in 1935, is a leader in community sport which oversees a participant base of more than 300,000, consisting of players, coaches, trainers, officials, hockey volunteers and parents across the province. The OMHA works with its 225 local minor hockey associations annually coordinating 28 leagues to create the best minor hockey experience in Canada. For more information, visit

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