More choices when buying food and plants online

The governments of Canada and Ontario are investing up to $2.5 million to help the agri-food sector expand online, providing more opportunities for producers to grow their business and offer more food choices for families who are shopping from home during the COVID-19 outbreak. The funding is being provided through the Canadian Agricultural Partnership (the Partnership). The Agri-Food Open for E-Business initiative will help food producers, farmers’ markets, retailers, garden centres, greenhouses, nurseries, and agricultural associations develop online business, providing consumers with greater access to a wide variety of food and agricultural products. This targeted application intake features two funding streams: 1. Bring Your Business Online. Eligible organizations and businesses can apply for a grant of up to $5,000 to establish an online e-business and marketing presence. Funding under this stream will be quick and responsive to those needing immediate solutions. 2. Develop Online Business Opportunities. Eligible organizations, businesses and collaborations can apply for cost-share funding of up to $75,000 to implement high-impact projects. “Workers from across our food supply chain are providing essential services to our country and we appreciate their hard work and dedication to keep our agriculture and agri-food system strong during this challenging time,” said the Honourable Marie-Claude Bibeau, federal Minister of Agriculture and Agri-Food. “This investment will provide support as businesses quickly adapt to new and different ways of providing affordable and nutritious food to Canadians.” “We’re helping agri-food businesses adapt to the retail challenges of this unprecedented time,” said Ernie Hardeman, Ontario Minister of Agriculture, Food and Rural Affairs. “COVID-19 has changed the way we shop, and our investment today in e-business will go a long way to connecting the people who grow our food with the people who buy it, while allowing them to practice physical distancing.” “During this extraordinary period where it is essential to stay home and stop the spread, the adoption of digital technology is critical for Ontario’s small businesses to connect with consumers,” said Prabmeet Sarkaria, Associate Minister of Small Business and Red Tape Reduction. “Our government is proud to stand shoulder-to-shoulder with our vitally important agri-food businesses as they innovate, grow, and produce for Ontario. The Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) will immediately accept applications and expedite the approval process to help businesses and organizations develop, expand and enhance their current online presence. Since June 2018, both the federal and provincial governments have committed support to approximately 2,500 projects through the Partnership to help eligible Ontario farmers, processors, businesses and sector organizations innovate and grow.