We’re right behind the United States in the medal table, and on consecutive nights beat the Americans for Gold Medals in baseball and women’s basketball. It was a night to remember for those lucky enough to be there to witness the event live.
Because, if you were trying to watch those historic victories at home, you were out of luck. Sportsnet seems content to replay Tour de France coverage that ran earlier in the day, while CBC - the national broadcaster - rolls out reruns of Murdoch Mysteries.
It would appear that both of the Games’ broadcasters severely underestimated that there would be such a appetite for live coverage from Canadians. But why?
While many bemoaned the Games in the lead-up, most observers noted that Canada was an almost certain-bet to finish high in the medal count. Knowing that there would be a huge wave of Canadian pride to ride to big ratings in the television doldrums of summer, how could the broadcasters not have planned better to offer live coverage of Gold Medal events? If you want to watch women’s soccer between Peru and Panama or the United States gymnastics team’s routine, you’re covered. But if you’d like to watch Canadian women win their first major international Gold Medal. At home. Over the Americans. Well, better luck next time.
Some have praised the live on-line feed for its coverage of the events, but for many residents, particularly in the many parts of the country - including large rural areas of North Durham - that’s simply not an option.
Our national broadcaster has let us down with their coverage of these Games, and for a corporation tasked with connecting Canadians, it’s a remarkable failure.