These days, it appears that movie companies are making way too many trailers for movies that are set to be released in the time frame of a year or longer.
Lets use Batman V Superman as the perfect example. A simple Google search finds at least four trailers for the movie, as well as leaked footage and multiple television spots. As well, the last trailer before the movie was recently released.. I think too many trailers was also what watered down Avengers: Age of Ultron as it simply showed audiences too much. There were at least three separate trailers, as well as extended trailers and television spots for this movie.
I have often joked that if someone was able to put together all of the trailers for some of these movies into one production that fans would likely be able to see the full movie.
Now, superhero films are not the only guilty ones, as fans of the Terminator franchise likely wished that Terminator Genisys’ trailers for that movie were less revealing. There was a survey done in the United States in 2013 by company YouGov Omnibus where 49 per cent of Americans felt that movie trailers were revealing too much of the best scenes from the movie.
Movie theatre owners identified that there was a problem two years ago. In 2014 the National Association of Theatre Owners pushed for trailers to be cut in length by 30 seconds because they were ‘revealing too much about the movies.’ However, as we know, this has backfired into more trailers being released for the average consumer by movie companies.
With people having access to on-line services such as YouTube, it seems now there is a hunger from audiences to see a little bit of new content, but unfortunately this has meant that movie companies have had to dig more content out of their movies and take a little bit more away from the actual movie.
Movie watchers usually actively try to avoid spoilers like the plague, but nowadays it seems that the greatest threat of spoilers comes from their own curiosity, and the information that movie companies are putting at people’s fingertips.