Even though the federal election is still several months away, attack ad season is in full swing seemingly every time a television show or radio programming cuts to a commercial break.
Given the treatment he has received to date from the Conservative government in their latest round of ads, it seems that Justin Trudeau is considered the greatest threat to their power.
In the past, there were similar ads targeting Stephan Dion. Then, Michael Ignatieff drew the ire of the Conservative Party for somehow being anti-Canadian simply because he chose to live in the United States while working as a professor at Harvard. Now, it’s Justin Trudeau’s time.
These ads have become all to common as a way to cast doubt among voters about the qualifications of the opponent, while never actually saying why they are a better choice. They don’t serve to build anyone up, just to tear others down, which does not seem very Canadian at all.
These ads do seem to work, and we have seen the results since Stephen Harper rose to power more than a decade ago. By playing up a perceived weakness in their opponent, the Conservatives have quite literally managed to scare up several election wins.
It’s not to say that other parties don’t engage in similar tactics, but the Conservatives have the most money to spend, and traditionally will throw around a lot of it in the lead-up to an election being called.
This time around, let’s do our best to tune out these attack ads, and encourage our political parties to build themselves up, rather than try to tear others down.
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