SCUGOG: A new local on-line radio station has recently launched in the Port Perry area.
Port Perry Radio is an internet-based station that is run by local resident David Sornberger. He told The Standard that the main goal of the station is to provide people with information on more local stories and events.
“Some internet-only stations may only focus on the broad spectrum, and that’s fine if it works for them. The purpose of our station is for people to listen to know what is going on in the community and to just enjoy,” Mr. Sornberger said. “I think there is a craving for content, especially for local content.”
Mr. Sornberger’s love of radio began at an early age, spending time with his grandfather Carl Sornberger, who worked at Lindsay’s own CKLY FM in the mid 1980’s.
“I think that gave me kind of a bug. I used to create a half hour segment with his help, just usually focusing on music, and that was fun,” he said.
Mr. Sornberger remembers fondly a time when he had an opportunity to go to work with his grandfather.
“I remember one time an anchor called the station manager and said he was sick so they called my grandfather. I was at home with him at the time and he asked me, ‘do you want to go with me?’ and I said yes,” he said.
Mr. Sornberger began working with the technology to create Port Perry Radio in the fall of 2013 and officially launched the station’s 24 hour format in August of this year. He said that he has had a lot of positive reactions from his listeners since that launch.
“I haven’t had one negative comment. It was nice to see recently someone tweeted a message directly to us saying that ‘It is great to have this and it is great for local businesses and good to have local content and events,’” he said. “I love the technology, but the engagement from the community drives me farther.”
Port Perry Radio also recently underwent an upgrade to their web site to improve the experience for all interested listeners.
“One of the main features is the audio player. The old one took too long to load and this one just loads right as you open. As well, it has a history of previous tracks played and a link to the artist, whether it be a web site or social media link or what have you,” Mr. Sornberger said. “There is also an events calendar where people can add their own community events, with me moderating. There is also a new section titled ‘Break Through Artist’, where every week we focus on one up- and-coming musician, whether they are from the community or outside depending on the week.”
After running Christmas music until Boxing Day, Port Perry Radio has returned to its format of pop music.
In the future, Mr. Sornberger said there are a couple things on his wish list that he would like to improve on.
“Going forward, we like to have a set time in the schedule every hour for local events. We haven’t been able to do that yet because of technical issues. I would also like to have an ever increasing format of shows,” he said. “We also need more help. Having a full time job, I would like to be able to have someone who can go out into the community.”
Those interested in pitching a show idea or providing feedback on the station are asked to e-mail Mr. Sornberger at email@example.com. Those looking to check out the stations work can go to portperryradio.com.