KAWARTHA LAKES: Business for the Arts, Canada’s only national charitable organization that strengthens arts and culture in Canada, by building partnerships between the private and cultural sectors, announced today its artsVest program is returning to Kawartha Lakes. With funding support from the Ontario Trillium Foundation and the Government of Canada, $30,000 in matching funds will be delivered to local arts organizations. The program will also receive local municipal support from the City of Kawartha Lakes.
artsVest is Business for the Arts’ national flagship program that works directly with small to mid-sized arts organizations, equipping them with in-depth training, tools and mentorship relationships. These components are thoughtfully created to build sustainable partnerships between arts and businesses and to spark sponsorship opportunities. As an added incentive, artsVest participants can apply for matching grants, for every one dollar raised in sponsorship, Business for the Arts will match it with another dollar, doubling their sponsorship opportunity.
"Business for the Arts is thrilled to be bringing the artsVest program back to Kawartha Lakes," says Aida Aydinyan, Vice President of Business for the Arts. "The generous funding and support from the Ontario Trillium Foundation, the Government of Canada and the City of Kawartha Lakes speaks volumes to the importance and power of building relationships between the sectors. We look forward to seeing the incredible impact these arts organizations and businesses will have in Kawartha Lakes over the next year."
“Establishing partnerships between our cultural and business sectors is a smart strategy. It builds the local creative economy and strengthens our communities,” says Mayor Andy Letham. “We are very pleased to have the artsVest program return to Kawartha Lakes.”
A ‘Sponsorship 101’ afternoon workshop followed by a program launch will take place on Monday, February 27th. For details on this event, more on the program and how to apply, visit https://artsvestkawarthalakes.eventbrite.ca.
artsVest saw a successful cycle in its pilot year in Kawartha Lakes in 2013, where 7 arts organizations created 26 business partnerships. Matching funds of over $38,000 generated over $68,000 in private sector sponsorships, and resulted in an investment impact of over $107,000 to Kawartha Lakes’ cultural economy.
artsVest operates in four other Ontario communities, in addition to Saskatchewan, Alberta, Toronto, Nova Scotia and British Columbia. Since the national expansion of the program in 2011, a total of 2,874 partnerships have been created between arts and businesses across Canada.
About Business for the Arts
Founded in 1974, Business for the Arts is Canada’s only national charitable organization of business members who support the arts. Our vision is to inspire Canada’s business community to partner with the arts, to ensure a thriving cultural sector.
We connect, educate and invest to bridge the gap between business and the arts. For more information, visit www.businessforthearts.org.
Visit www.artsvest.com for information about artsVest.
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