UXBRIDGE: After more than 30 years in broadcasting, Dan Pollard finally landed his dream job when 105.5 Hits FM took to the airwaves.
After years of planning, the local radio station began broadcasting this past September, with Dan helming ‘The Morning Den’ as well as the Noon showcase of the day’s most popular songs.
After many years of promoting Uxbridge beyond its borders on radio as well as television with the CBC, Sportsnet, TSN and Q107, Dan is thrilled to be able to work from his hometown.
“With this job, I don’t have a bucket list anymore. I’ve covered the Olympics and Pan Am Games and worked with some great broadcasters along the way,” Dan told The Standard. “Now to come back and pass that on and leave a legacy for this town and the Torres brothers who brought the station here is the pinnacle for me. This station will be here a lot longer than any of us, if we do it right.”
Drawn to radio at a young age, Dan made his first foray into radio after graduating from Uxbridge Secondary School and enrolling at Seneca College.
“When class started at Seneca, it seemed like everyone was gravitating towards television. But for me, radio is the most current form of media, and that’s always been the appeal. It’s a theatre of the mind and allows the listener to take ownership.”
While wrapping up his studies at Seneca, Dan took his first job in the industry, working the overnight shift at CKLY 910 AM in Lindsay.
Although the technology has changed greatly over the years, with large cartridges replaced with digital files, the feeling of community through local radio has remained firmly intact, and Dan has been amazed with the response for HITS 105.5 FM from the community.
“It’s been really encouraging because you can see the impact almost daily. We recently did remote broadcasts for the Care-A-Van supporting the Food Bank with Williamson’s and it was an overwhelming response. We filled the van, and even had to put food in the front seat,” he said. “Being able to make that kind of contribution to the community is why I wanted to come back. I’ve been on the Cottage Hospital board and I’ve done local charity work. As a station, if we’re not giving back, we’re not doing our job and being socially responsible.”
Although the hours are long, with his typical day starting before 4 a.m., Dan added that the experience at 105.5 Hits FM hasn’t felt like work.
“I’ve put in more hours here than on any job for a number of years, but when you’re able to do something you’re passionate about, it’s true that it doesn’t feel like a job at all.”