UXBRIDGE: The Township of Uxbridge recently adopted a new logo for the Accessibility Advisory Committee to promote accessibility and inclusion.
“The logo is very inclusive, it includes the elderly, using a cane, it includes people who are missing limbs, and it includes people that live their life using a wheelchair,” said Councillor Dave Barton, member of the Accessibility Advisory Committee.
Through the logo the committee wanted to display people with exceptionalities being active and show they can participate in the community to the same extent as anyone else.
“Rather than using some more traditional passive imagery, we wanted to use active imagery to help people think about those with a disability a little bit differently and see them being active in our community,” said Terry Baskin, member of the Accessibility Advisory Committee.
The logo was created by “Take Root Creative,” a graphic design company in Uxbridge. The same company designed the Townships department of tourism, and event, logos which all use the same background and design.
“The new logo lines up with the current branding of the township, it matches our parks and recreation logo, our Canada Day logos, and our town camps logo. They are all based on the same family of logos,” Councillor Barton said.
He added that the logo is easily recognizable because it aligns with the townships branding so when people see it they will immediately know it’s from the Township of Uxbridge.
“In my opinion, as soon as you look at the logo you know exactly what we are all about. Just with that one graphic, it says more than two paragraphs of text,” Councillor Barton said.
He added, the new logo is in line with the recommendations made by the Rick Hansen Foundation which focuses on removing barriers for people living with disabilities.
The Accessibility Advisory Committee’s focus is to remove barriers for people with disabilities and advising council on how It can make Uxbridge more accessible.
“We are trying to remove barriers so all members of the community have an opportunity to participate to whatever extent there is,” Terry said.
Councillor Barton recognizes Uxbridge was built a long time ago and there are accessibility barriers everywhere but moving forward, he would like to see new developments in Uxbridge accommodate those with disabilities.
“Often it cost the same price to make something accessible, if you’re redoing something. Steps and ramps are basically the same cost, if you’re starting from scratch,” he said. “So whenever possible we want people to think of people with accessibility issues. In order to make it easier for every Uxbridge resident to access everything they’re interested in.”
Terry agrees, and told The Standard the main areas where the committee can effect change are on new developments.
“The greatest impact we can make is by working with the town and businesses moving forward. As new projects are undertaken and new facilities are created,” Terry said.
Councillor Barton said the Accessibility Advisory Committee will be busy over the coming months, figuring out ways to make future developments accessible for everyone.
He said, “We have a lot of work to do and we need to start moving fairly quickly.”