The campaign consists of media outreach for awareness as well as the creation of a free Steer Clear of Deer car kit. The kit includes; deer whistles to help warn off deer (to be mounted on a vehicle), a removable dashboard sticker (to keep deer avoidance on the minds of drivers) and a card with instructions of how to avoid (and if need be) handle deer collisions.
Last year, the Commonwell processed 165 animal impact claims totalling more than $825,000 in injuries and damages. 70 per cent of the claims were in the Lindsay region alone.
“As we shift from fall to winter driving conditions, drivers can be more focussed on the road beneath
them than in front of them,” said Tim Shauf, President and CEO of the Commonwell Mutual Insurance Group. “We all prepare for the winter with snow tires and take caution in bad weather, but its easy to forget there’s also increased animal activity. The kits are our way to help drivers remember to stay alert and steer clear of deer.”
A limited number of Steer Clear of Deer kits are available at regional Commonwell offices in Lindsay, at 336 Angeline St. S.
Steer Clear of Deer Tips (Featured in the kit):
1. Buckle up and Take it Slow
Driving within the speed limit gives you more time to react and could give you the time you need to stop and avoid a collision.
2. Expect company
If you see one deer, look for its buddies, they rarely travel alone. Deer typically travel single file.
3. Expect the unexpected
Deer are wild animals and can be extremely unpredictable. Don’t assume that they will stay out of your way. Slow down and cautiously drive past.
4. Honk away
If a deer is getting close to the road, honk your horn a few times to ward it off. This may be just enough noise to keep it from crossing the road.
5. Stay alert at dawn and dusk
Deer are most active between dusk and dawn. Be extra cautious driving during these times.